September 2, 2011

Mini the Mini Coupe: go-kart feeling times two

With its sporting genes and allegiance to the cause of maximum driving fun, the MINI Coupe delivers a thrillingly focused driving experience. The first two-seater in MINI’s line-up indulges the driver with a level of agility unmatched in the small car segment, a unique body and interior concept and the brand’s customary commitment to premium levels of design, quality, equipment and customization.

The MINI Coupe highlights its pure-bred, compact sports car character with oval recesses in the roof liner. Plus, standard-fitted sports seats offer outstanding lateral support through briskly-taken corners. Further back, an extremely high-opening tailgate and large luggage area with through-loading facility give the MINI Coupe outstanding versatility on the urban race track. No other MINI before it has offered so much load space for those creative road trips with a lucky other.

The spacious boot has a capacity of 9.8 cubic feet (280 liters) and offers enough room to swallow a large number of luggage items available from the MINI Lifestyle Collection. From the robust, hard-shell Rooftop series cases to easy-going Black Jack luggage and retro bags from the Shout range, MINI conjures up the right gear for any trip. These clever luggage solutions are available at and select MINI dealers.

An athlete in peak form.
Its flat silhouette and innovative “helmet roof” lend the MINI Coupe a sporty and individual allure. In addition to the integral roof spoiler, an active rear spoiler optimizes airflow at higher speeds.

The MINI Coupe can be ordered in the US with the most powerful gasoline engines in the brand’s arsenal. Outputs range from 121 hp in the MINI Cooper Coupe to 181 hp in the MINI Cooper S Coupe, and all the way up to the MINI John Cooper Works Coupe, a thoroughbred athlete that produces 208 hp.

MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975. Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 137 BMW motorcycle retailers, 107 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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