October 24, 2011

Chrysler drives for a touchdown with the NFL

Chrysler UK has today announced a sponsorship deal with the National Football League in the UK which will see it become the Official Car Sponsor of the NFL.

Chrysler will receive a comprehensive rights package relating to the NFL’s assets and key events, including the 2011 NFL International Series and the Super Bowl. The new agreement also includes exclusive broadcast sponsorship of Sky Sports’ live NFL coverage throughout the 2011 season.

For this weekend’s (23 October) International Series game, between the Chicago Bears and the Tampa Bay Buccaneers at Wembley Stadium, Chrysler will be displaying an NFL/team branded Chrysler Ypsilon and Delta, and running various incentives for NFL fans at both the pre-game Tailgate party and the NFL Fan Rally in Trafalgar Square the day before the game. Chrysler will also be transporting VIPs, including several NFL Legends, to and from various events over the weekend in Chrysler Grand Voyagers.

Nigel Land, Chrysler UK brand director comments: “This partnership sees two US giants join forces and take centre stage in the UK this weekend. It’s a great opportunity for us to promote the Chrysler brand through our association with the NFL, and in doing so showcase our recently launched Ypsilon supermini and Delta hatchback models. Chrysler shares similar brand values to the NFL and with both brands looking to strengthen their position in the UK, it’s a relationship we look forward to developing as the NFL season progresses.”

Speaking about the Chrysler and NFL partnership, Marc Armstrong, commercial director of NFL UK, said: “We are delighted to welcome Chrysler on board as our Official Car Sponsor as we continue to expand our UK commercial programme. We look forward to working in partnership with such an iconic American car brand on an exciting range of initiatives to target existing and new NFL fans alike, and Chrysler’s support is a great endorsement of the NFL’s continued expansion in the UK.”

| Chrysler