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April 16, 2012

New Mercedes-Benz B-Class is brought to life with augmented reality iPad app


The fully interactive app makes use of the iPad’s capabilities to inform as much as it entertains. The B-Class can now come to life in the hands of every prospective B-Class customer.

For those searching for a visual thrill, the model lines section makes it quick and easy to compare the SE trim with the Sport ‘slide by slide’ from three exterior angles. The configurator is a great way to visually display thousands of personalisation choices, with many customer-specific exterior and interior colour choices, trim line options, design specification additions and wheel options available.



Users are invited to save and share their ideal B-Class, and a handy Retailer Locator tool will lead them directly to their nearest retailer should they wish to find out more, or delve deeper into the augmented reality for themselves in the comfort of their local showroom. The app contains everything a potential B-Class customer could wish to know about this exciting new model, including all the information of a traditional paper brochure and price list.

The COMAND Online section of the app offers an easy to understand guide to Mercedes-Benz’s class leading multimedia onboard computer, while the load space animations offer a playful, educational way to demonstrate the numerous load compartment variations. For example, users can see how easily a bike or washing machine fits into the car.

The app is available to download now, for free, from www.mercedes-benz.co.uk and the Apple App Store.



| Mercedes-Benz