September 24, 2012

i-Activesense Safety Technologies for the all-new Mazda6

Mazda Motor Corporation will highlight "i-ACTIVSENSE" technologies in the all-new Mazda6, which will take centre stage at this year's Paris Motor Show and go on sale later this year. "i-ACTIVSENSE" is a series of advanced safety technologies designed by Mazda to aid the driver in recognizing hazards, in avoiding collisions and reducing the severity of accidents when they cannot be avoided. The all-new Mazda6 will be equipped with the full range of "i-ACTIVSENSE" technologies that deliver excellent safety performance over a wide range of driving conditions.

At Mazda, the research and development of safety technology is based upon the company's safety philosophy, Mazda Proactive Safety, which aims to minimize the risk of an accident by maximizing the range of conditions in which the driver can safely operate the vehicle.

Mazda's "i-ACTIVSENSE" describes a group of advanced safety technologies, developed in line with Mazda Proactive Safety, which make use of detection devices such as milliwave radars and cameras. They includes active safety technologies that help the driver recognize potential hazards, and pre-crash safety technologies which help avert collisions or reduce their severity in situations where they cannot be avoided. The ultimate goal of Mazda Proactive Safety is to realize collision-free driving. In pursuit of this ideal Mazda will continue to expand its research and development of safety technologies in order to provide customers with both driving pleasure and outstanding environmental and safety performance.

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