January 22, 2013

Hunton launches bespoke 360-degree boat configuration

Hunton, the British manufacturer of high-performance, luxury powerboats has launched an innovative 360° configurator. Only launched in December 2012, the all-new Hunton website ( has already seen an increase in unique visitors of more than 200% over the previous version in less than four weeks.

Adding further fuel to Hunton’s desire to innovate and bring the brand to life online, this week sees the launch of the latest area of the new site, a bespoke configurator designed to show the almost limitless possibilities of colour and trim available to Hunton XRS43 customers. All configurations can be downloaded for viewing offline, or shared with friends. Only 24 hours after launch, more than 3,000 unique configurations have already been created!

"We’re delighted with the reception of the new website, and the addition of this XRS43 configurator again demonstrates our ambition for Hunton as a brand. With more than a million combinations of exterior colour and trim available on the latest XRS43, the new configurator gives our clients to chance to see exactly what their boat could look like," said Fiona Pool, Managing Director of Hunton.

Every feature on an XRS43 is truly Hunton – from the race-inspired deep V hull to the hidden technology that delivers its superb performance. Powerful, yet supremely luxurious the XRS43 presents a thrilling blend of speed, exhilaration and fun.

Hunton is not resting on its laurels, however, with a configurator already in development for the stunning 1005 RIB, which will be live in the first quarter of 2013. The 1005 combines high-spec engineering with style and speed to deliver a fast, stable ride, and with a top speed of 65 knots and a range of 250 nautical miles, the 1005 is both a superb day boat and a perfect super yacht tender.

What the configurator further demonstrates is Hunton’s stated aim to bring truly bespoke production techniques to the fore, with almost nothing being beyond the skills and appetite of the Hunton team. The configurator is visible on desktops, laptops and all mobile devices, as the new site’s statistics prove.

The configurator can be seen at:

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